Located right on Graz’s main square, ALEX is an ice cream and coffee stand with a fresh new look. I worked closely with the owner—also named Alex—to develop the full rebranding, starting with a custom logo based on his own handwriting.
Since Alex also runs the nearby Jodl stand, I designed the ALEX logo to echo the style of Jodl, creating a subtle visual connection while giving ALEX its own distinct personality.
The overall branding draws inspiration from classic diners—bright, bold, and instantly eye-catching, especially for people passing by or waiting at the tram stop.
